Before deciding to focus solely on wider-impact projects, Vianet operated in the advertising field and created digital experiences and advertising campaigns (e.g. websites, apps, web-based platforms, videogames, ultra-short videos, data visualization, e-learning experiences, responsive architecture, digital marketing) for Clients such as Unilever, Procter & Gamble, Sony, Dior, Mercedes, Johnson & Johnson, Pfizer, the Government of Singapore, Telecom Italia, Nintendo, MTV Italia, MTV Asia, Playstation, United International Pictures, Turner, Ariston, Heineken, McDonald’s, Ferrero, Bank Intesa Sanpaolo, Abbott, Elena Mirò, Motivi, La Perla, Bristol-Myers Squibb, AstraZeneca, Renault, Toyota, Volkswagen, FIAT, Chrysler, Daihatsu, Luxottica, Alcantara, Febal, Champion, Italian Prime Minister, Air Europe, Autostrade Italiane, CTS, Aeroporti di Roma, Falc, Naturino, ENEL, Qatar Telecom, IBSA.