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The ENGAGE project leverages user behavior—whether as a visitor, a tourist, or simply an end-user—before, during, and after their visit to a museum, cultural site, exhibition, or event. The goal is to enhance their knowledge and interpretation of the experience, enabling them to develop new, more meaningful insights aligned with their preferences, thereby increasing overall satisfaction.
Social Tourism Experiential Platform is a social-tourist platform to enhance and promote sites, cultural heritage and territories on the internet and social networks
It adds new layers with relevant content – storytelling, traditions, folklore, and visitors’ opinions
STEP uses AI techniques to capture on the internet and social media the site’s immaterial assets, improving its visibility and dissemination on tourist channels
Vianet works in a team with Tor Vergata University and Sapienza, piloting the STEP solution in rural communities
It allows interaction between communities and tourists through two technologically innovative elements: AI systems are applied to extract data, their semantic analysis, and identify correspondences and correlations between the data, developing innovative interfaces that are highly usable for using data
STEP technologies make available vast sets of information and textual and visual content through a tagging system and other identification and aggregation systems
Vianet and its partners personalize the socio-cultural platform according to the territory’s specific needs to enhance it and encourage national and international tourism.